Can we get a copy editor please?

So, I'm sitting watching tv with Elisa tonight (incidentally, if you like Whoppers, and someone asks if you want to see how they're made, say no), and this ad comes on for a magazine called Lucky. Some dumb fashion magazine. They're trying to get people to subscribe, so they're offering a trial issue, right? It's the usual deal. Get the trial issue, if you like it, pay the bill, and you've got a subsription. If you don't, cancel it, no obligation. However, in this ad, the spokesperson actually says "If you don't like it, just write cancel on your bill, and *never* get Lucky again."

It almost made me choke on my pizza. Man, that's some harsh magazine publishers.